Brands
Disha Patani roped in as brand ambassador for Dabur Gulabari
Mumbai: Dabur India Ltd on Monday announced the signing of Bollywood actress Disha Patani as the new face of its skincare brand Dabur Gulabari. The company has also unveiled its improved packaging for the product.
“Dabur Gulabari is built on strong equity of natural ingredients which matches with Disha Patani’s natural beauty. She is not only the perfect personification of the brand’s values but an inspiration to young teenage girls who dare to dream,” said Dabur India Ltd vice president-marketing Abhishek Jugran. “We are delighted to welcome her to the Dabur Gulabari family and are confident that this association will help us build a better connect with our current users and also make the brand more relevant to the young and teenage audience.”
As a part of the association, the Bollywood star will appear in multiple campaigns which will run across platforms, said the company in a statement.
“Dabur Gulabari has been the most preferred beauty brand for millions of young girls for decades now. As a market leading brand that has been constantly innovating in terms of product, packaging, and communication, Dabur Gulabari has always recognised and strived to meet the ever-evolving beauty care needs of our consumers,” stated Dabur India category head – skin care Ajay Gandhi.
“Like with every other girl in the country, Dabur Gulabari was my first beauty care brand as a teenager,” said Patani on the brand association. “To me, it stands for both beauty and the unadulterated teenage spirit. I am excited to help define what natural, rose-like glow means to a whole new generation of girls.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
