MAM
Purplle announces #PurplleWaliDiwali with Sara Ali Khan
Mumbai: Beauty e-commerce platform Purplle has launched its festive campaign called ‘Purplle Wali Diwali’ with Bollywood star Sara Ali Khan. As a part of this sale, consumers will get a chance to choose their free gift on every order, said the brand. The Purplle Diwali sale will go live from 20-26 October.
The campaign film showcases Khan grooving to “Yeh Diwali Purplle Wali” giving the original song a twist, voiced by singer Anushka Manchanda.
“We wanted to make this Diwali even more special for our consumers during our biggest sale of the season,” said Purplle chief business officer Nippun Aneja. “This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with us, on every order they place. We want this to truly be a Purplle Wali Diwali, celebrated with Sara Ali Khan, and the best of beauty for all.”
Rolled out across television, print, digital, and social media channels, the 360-degree campaign will also witness over 3,000 influencers grooving to the song and choosing their beauty best this Diwali, said the brand in a statement.
A host of beauty products, including, hair straighteners, eye-shadow palettes, primers, highlighters, mascaras, and a lot more will be up for grabs and consumers stand a chance to win the coveted ‘Papa Don’t Preach Lehenga’ worn by Khan in the campaign film, it added.
“We created a fun, quirky, celebration, in the Purplle world, leveraging the brand ethos. With sharp lyrics, we ensured our core communication stands out on a unique, trendy canvas,” stated Spring Marketing Capital founder and creative partner Arun Iyer, on the execution of the campaign.
“Purplle stands for inclusive and accessible beauty for all, and this Diwali they have empowered consumers to choose a free gift of their choice and claim some of the coolest beauty products,” said Khan. “Bringing alive the essence of the campaign through a catchy tune, a quirky hook step, and recreating Bollywood’s most iconic song has been exciting.”
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
