Movie Channels
Inox Leisure launches new four-screen multiplex in Guwahati
Mumbai: Multiplex chain Inox Leisure Ltd (Inox) has announced its entry in the city of Guwahati with the launch of a four-screen multiplex at Aurus Mall on GS Road.
Opening on the auspicious occasion of Durga Puja, the all-new Inox Insignia will offer an ultra-premium seven-star multiplex experience with its four exclusive auditoriums and a total of 183 recliner seats, said Inox in a statement.
From seamless check-ins and food orders to comfortable recliners in every auditorium with sharp projection and Dolby Atmos surround sound, Inox aims to offer the slickest of luxury experiences at Insignia, it added.
With one multiplex already operational at ABS Mall, Jorhat, Inox Insignia will be Inox’s second multiplex in the state of Assam and first in Guwahati.
Inox Leisure Ltd regional director – East Amitava Guha Thakurta called Inox Insignia the “first-ever ultra-luxurious cinema experience in Guwahati,” which is set to introduce the “seven-star experience” to Inox guests. “We feel proud and delighted to open our first multiplex in the wonderful city of Guwahati during the auspicious Durga Puja festivities. We invite the cine-goers of Guwahati to visit us and experience an extraordinary movie-watching experience,” he added.
With this launch, Inox is now present in 70 cities with 156 multiplexes, 658 screens, and a total seating capacity of 1,48,829 across India.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
