iWorld
Chingari collaborates with Benchmark Entertainment for 20 music videos
Mumbai: Homegrown short-video sharing platform Chingari on Tuesday announced its partnership with Benchmark Entertainment. As a part of the deal, Chingari along with Benchmark Entertainment will be releasing 20 new songs over the next six months.
Chingari app users will be able to get access to the new music videos that will be launched by Benchmark Entertainment. The users will be able to watch the full videos of these songs on Chingari Multiplex/Superhit Songs platform. These songs will remain on Chingari app for a period of three years, said the statement.
“Chingari has catapulted to become one of the most successful short video apps in India as it continues to innovate and expand its offering to suit the needs of its users,” remarked Chingari app co-founder and CEO Sumit Ghosh. “We have a strong media library and are constantly working at strengthening it with exclusive, entertaining content. Our association with Benchmark Entertainment is a step in this direction.”
Benchmark Entertainment has released thirteen blockbuster videos featuring popular names such as Karan Kundra, Shraddha Arya, Suyyash Rai, Gajendra Verma, and Ieshaan Sehgal. Their latest track “Insaaf” featuring TV actor Parth Samthaan and Samreen Kaurwas was released in conjunction with Chingari on 8 October and is already gaining in the popularity charts on the Chingari app. “Our focus is to bring together a community of people who want to do more with music and redefine ways in which content is consumed,” said Benchmark Entertainment COO Mukesh Mishra on the association.
“This partnership will help us both to explore new opportunities & areas to foster the growth. We believe that it is an ideal platform to promote our music videos and the users of Chingari will appreciate this content,” commented Benchmark Entertainment founder Sandil Dang.
To promote the song “Insaaf,” Chingari has also organised a contest for its users. As a part of this contest, content creators and influencers are being encouraged to make videos using the song Insaaf and the best videos in this segment stand a chance to win 20 lakh Chingari coins, said the platform.
“At Chingari, we are always looking at new and innovative ways to connect with the customers and add stickiness to the platform,” said Chingari app co-founder and COO Deepak Salvi. “We are happy to partner with Benchmark Entertainment and hope that our users will find these tracks a good addition to our music library.”
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
