Brands
Sukkhi ropes in Karisma Kapoor as brand ambassador
Mumbai: Online-first fashion jewellery brand Sukkhi has roped in Bollywood star Karisma Kapoor as its brand ambassador. The actress will be seen as the face of the brand, promoting its premium quality products which are available at attractive prices across India, said the statement.
As the festive season is approaching, Sukkhi is expecting a huge demand in the fashion jewellery segment. With Kapoor as its brand ambassador, the brand aims to leverage its marketing efforts by launching its new designs and collections across the country.
“Kapoor has always been a well-known face across India. She has her own unique style which resonates with Indians and expresses her true glorious self which aligns with Sukkhi’s ethos of being fashionable and trendy,” stated Sukkhi founder and CEO Bhavesh Navlakha. “We are extremely excited to collaborate with Karisma Kapoor for our various branding initiatives on marketplaces, our website, our offline touchpoints, and ATL BTL marketing across India.”
Adopting an omnichannel presence, Sukkhi is widely available on various e-commerce platforms such as Amazon, Flipkart, Myntra, Nykaa amongst others along with its own website sukkhi.com as well as 125+ offline touch-points spread across India to meet the rising demands of consumers.
“I am glad to be collaborating with Sukkhi as the brand has a wide collection of jewellery which complements the modern Indian women and their style,” said Kapoor. “Personally I am always looking for versatile pieces that I can pair with multiple outfits. Jewellery makes women feel confident and brings out their true personality.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
