News Broadcasting
TV18 Broadcast publishes new RIO adhering to NTO 2.0
Mumbai: TV18 Broadcast Ltd has published its reference interconnection (RIO) offer issued under telecommunications (broadcasting and cable) services interconnection (addressable systems) regulations, 2017 for all distribution platforms. The new RIO will be effective from 1 December.
The tariffs for a-la-carte channels and bouquets published in the RIO adhere to the Telecom Regulatory Authority of India (Trai) new tariff order (NTO) 2.0.
Viacom18 network channels including their flagship Hindi GEC Colors, Kannada GEC Colors Kannada both SD and HD will be priced greater than Rs 12. As per NTO 2.0, Trai has mandated that a channel’s MRP must not exceed Rs 12 for it to be included in any bouquet. The aforementioned channels will not be part of any of the 39 bouquets offered by the broadcaster.
The implementation of the new tariff order 2.0 has been halted as broadcasters under the aegis of the Indian Broadcasting Foundation (IBF) have challenged the Trai order in the Supreme Court. The final hearing on the matter is scheduled for 30 November.
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
