MAM
Blink Digital strengthens mid-management with two new appointments
Mumbai: Blink Digital has announced new hires to strengthen its team further. Shweta Bhalla has joined as media director and Dazy Verma is named as strategy director at the digital agency.
Bhalla holds a professional experience of eight years overall where she did multiple roles from researcher to media planning. At Blink Digital, she will be overseeing media planning and strategy. Previously, she has worked with Mindshare as director – strategy and has worked for clients across auto, FMCG, retail industries. “The company already holds a great position in the digital marketing space. I will contribute my best to keep that intact. I am looking forward to driving media solutions while guaranteeing we are at our efficient best,” said Bhalla.
Verma has previously worked with Mullen Lintas as a planning director and her core expertise lies in brand strategy, media planning, and branded content. With a decade of experience in working with auto, e-commerce, FMCG, nutrition and wellness, lifestyle and luxury industries, Verma will look after the strategic planning function as well as the content practice at Blink Digital. “My focus will be to build powerful brand narratives that transform the creative work that we do across digital channels and touchpoints. I am looking forward to this journey toward nurturing our old brand partnerships and building new ones,” Verma said.
“Shweta and Dazy both come with valuable knowledge and experience having worked across various sectors and some of the best brands. Both of them joining our team will add fresh perspectives in their respective areas” stated
Blink Digital co-founder and chief business officer Rikki Aggarwal. “I am confident that they will help us take Blink Digital towards even more cutting edge results. We are pleased to welcome them on board and look forward to working with them.”
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
