Movies
Inox onboards Nissan as official sponsor for World Cup Screening
Mumbai: Multiplex chain Inox Leisure Ltd on Thursday announced the onboarding of Nissan India as official sponsor of the World Cup screening at Inox.
The partnership will see Nissan India and Inox working across various digital media platforms including on-screen and video wall advertisements, as well as hosting live match screening sessions for their exclusive clientele and dealer partners. Nissan is the official sponsor of ICC Men’s T20 World Cup and Nissan Magnite is the official car of the tournament.
“The initiative presents a great opportunity for the fans who wish to experience the ‘stadium energy’ in a carnival-like, safe and hygienic setting, while enjoying Inox’s food-combos and gourmet options served at the multiplexes,” read an official statement by Inox.
Inox Leisure Ltd chief sales and revenue officer Anand Vishal said, “With an aim to provide a holistic experience to our patrons, we have constantly been working on our alliances to help us elevate their cinema-going experience. The ICC Men’s T20 World Cup is one of the much-awaited cricketing events across the globe, and it is a privilege for us to screen the matches LIVE at our cinemas. The partnership with Nissan India adds a new dimension and further strengthens our brand offering.”
The seventh edition of the ICC Men’s T20 World Cup hosted by BCCI in UAE and Oman began on 17 October and the final match is scheduled on 14 November. Inox will showcase all matches played by team India, along with marquee league matches, the semi-finals and the final in all major cities in India, said the statement.
“The ICC Men’s T20 World Cup is one of the greatest cricket events India looks forward to. Nissan is happy to associate with a dynamic brand like Inox to bring world-class viewing experience to cricket fans. The #BreakBoundaries theme that embodies the spirit of cricket as a sport is echoed by cricket fans in their day to day lives as they strive to move ahead in life,” stated Nissan Motor India MD Rakesh Srivastava.
International
Council of Europe to unveil new TV and streaming co-production convention
Series Mania Forum to host landmark signing to boost global TV collaboration
LILLE: The small screen is getting a big policy push. At this year’s Series Mania Forum in Lille, Alain Berset will take centre stage to chair the opening ceremony for a new international convention aimed at reshaping how television and streaming series are co-produced across borders.
Set for March 26 at the Théâtre Marie Curie in Lille Grand Palais, the signing marks the debut of the first legal framework dedicated specifically to the independent co-production of series. In an industry where stories travel faster than ever, the move aims to make collaboration smoother, fairer and more transparent.
Backed by the Council of Europe, the convention is designed to strengthen cultural ties, give independent producers a firmer footing, and bring greater clarity to deals in a rapidly evolving content landscape. With streaming platforms fuelling a surge in global storytelling, the timing feels deliberate.
Council of Europe secretary general Alain Berset, underscored the cultural heft of series today, noting how they carry voices and viewpoints across borders. He called on member states and countries beyond Europe to sign on, framing the initiative as a way to turn culture into a tool for cooperation and democratic exchange.
For Series Mania founder and general director Laurence Herszberg, hosting the signing is both symbolic and strategic. She described the convention as a step that could widen the range of stories reaching audiences, staying true to the forum’s long-standing mission of championing diverse storytelling.
The ceremony will unfold alongside the Lille Dialogues, a high-level summit that gathers policymakers and industry leaders to debate the future of Europe’s audiovisual sector. Berset is also set to deliver the opening address there, adding political weight to a week already rich in creative ambition.
In short, as screens multiply and borders blur, Europe is putting a framework in place to ensure that storytelling keeps pace, collaboratively and coherently.
