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Meesho partners with DViO Digital for high-decibel festive campaigns
Mumbai: Creative-tech and digital-first marketing agency DViO Digital roped in as the digital creative and social media marketing partner for e-commerce platform Meesho to lead the high decibel marketing campaigns for the festive season.
This partnership will see DViO Digital strategise, curate and amplify Meesho’s high-volume festive campaigns across digital platforms, said the statement.
“For us at DViO Digital, three factors aligned well to create magic – our expertise in Indian languages, our proprietary Design for Action (DFA) creatives and our non-metro digital marketing with the most fitting choice of channels to lead the outreach,” said DViO Digital founder & CEO Sowmya Iyer. “The consumer response has definitely been elating. It finally feels like democratisation of internet commerce is here! And we finally have the right content and channels to go beyond metros. We are excited to create and push boundaries on our next set of initiatives with Meesho.”
Recently, DViO Digital also executed the e-commerce platform’s ‘Maha Indian Shopping League.’ The media planning was dominated by regional social media channels like Sharechat, regional digital publishers and sharply targeted campaigns on YouTube and Facebook.
“We are excited to have DViO Digital as our one-stop digital partner responsible for our entire campaign performance. DViO Digital seamlessly handles integration of digital first creative, media buying, influencer campaigns through a result-driven approach. The team’s understanding of our consumer segment is superb and together, we are driven to see the next set of activities unfold,” said Meesho VP & head of Brand Marketing Lucky Saini.
He further added, “We were thrilled to witness the success of our first branded flagship sale event. We are looking forward to continuing this momentum in the coming festive months of November & December as well.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
