MAM
Onsurity appoints Samar Kagalwalla as head of marketing
Mumbai: Onsurity, the tech-enabled employee healthcare platform has appointed Samar Kagalwalla as head of marketing & growth.
Kagalwalla joins the platform with over 15 years of marketing experience. In his new role, he will be responsible for strengthening the brand’s communication in the healthcare space through innovative and thoughtful brand strategies, the platform announced on Thursday.
Prior to Onsurity, Kagalwalla was working with several renowned names like Yes Bank, RBL Bank, AU Small Finance Bank, and HDFC Bank.
Onsurity founder and CEO Yogesh Agarwal said, “Samar brings in new ideas and industry insights that will add to our existing strength. He will focus his attention on creating innovative brand strategies that will drive growth and bring marketing expertise to enhance the approach and penetration of Onsurity.”
Talking about his new role, Samar Kagalwalla, said, “It is an interesting juncture for the healthcare sector and particularly one that focuses on employee healthcare and benefits given the pandemic era that we are in. I am excited to take this opportunity to scale, mold, and elevate Onsurity into a trusted employee partner for SMEs, startups, and enterprises.”
MAM
Raghuvendra Singh Parihar joins Madison World as deputy general manager
Media strategist moves from Wavemaker to begin new chapter at Madison
MUMBAI: Media professional Raghuvendra Singh Parihar has joined Madison World as deputy general manager, marking the latest step in a career shaped by strategic media planning and integrated campaigns across some of the industry’s leading networks.
Parihar announced the move on LinkedIn, sharing his enthusiasm for the new role. “I am happy to share that I’m starting a new position as deputy general manager at Madison World,” he wrote, adding that he is grateful to Mimi S Deb and Vivek Das for their trust and the opportunity.
“I am extremely grateful to Mimi S Deb and Vivek Das for investing their trust in my capabilities and providing this wonderful opportunity. Super excited for this new journey and upcoming opportunities to learn and grow,” he said.
Parihar joins Madison World after a stint at Wavemaker, where he served as business director from January 2024 to March 2026 in Gurugram. In that role, he worked on integrated media strategies and client partnerships, sharpening his experience at the director level.
Before returning to Wavemaker, Parihar spent nearly a year at EssenceMediacom as associate director for media planning. His career also includes a client-side stint at Unacademy as manager for media planning, buying and partnerships, where he focused on digital media strategy and campaign execution.
Earlier in his career, Parihar held multiple roles at Omnicom Media Group, progressing from group head for strategy and planning to associate director of strategy. He has also worked with agencies such as Havas Media Group, Mindshare and Alliance Advertising and Marketing.
Across these roles, he has handled brands including Hyundai India, Kohler, Motorola, Lufthansa Airlines and OLX, building a portfolio that blends media strategy, analytics and campaign planning.
Academically, Parihar holds a postgraduate diploma in advertising and marketing communication from Apeejay School of Management. He also completed an executive programme in product and brand management from the Indian Institute of Management Rohtak.
With his move to Madison World, Parihar now steps into a role that places him at the heart of one of India’s prominent advertising networks, where the next chapter of his media journey begins.
