MAM
JK Super Cement launches Diwali campaign by installing 160 solar panels
Mumbai: JK Super Cement has rung in the festivities with its Diwali campaign called Kare Har Raah Roshan #LightOfHappiness, by lighting up streets and chowks across eight states in India. This sustainable initiative was done by installing 160 solar-powered lights in different villages across India, impacting over 12 lakh rural Indians, said the brand in a statement.
The cement manufacturer identified these dark alleys and bylanes across villages where passers-by find it difficult or unsafe to cross those streets due to inadequate lights. The company addressed this problem by installing sustainable solar panels to light up those areas, thereby preventing road accidents and other related difficulties.
To mark this celebration the cement company has released a heart-warming 120-second video titled #LightOfHappiness on its social media handles. The ad film has been conceptualised by Social Cloud Ventures
“Toeing on the lines of ‘brand with a purpose’ we had put our heads together to think how this Diwali JK Cement can make the lives of people a little happier and shinier,” said JK Cement Ltd Grey Cement business president of marketing Pushp Raj Singh about the initiative. “Upon much discussion, we came up with this noble idea to install these lights in the dark alleys. It is JKCement’s small effort to bring a little bit of happiness in people’s lives.”
“The brand had been addressing real issues that are affecting people through a plethora of social, charitable, healthcare and educational initiatives. We have always tried to resonate with our brand value proposition through our campaigns,” he further said.
Talking about the need for this initiative, Grey Cement Business head of branding Love Raghav said, “I would often hear about unfortunate incidents of inconvenience, crimes and road accidents that happen in remote villages due to inadequately lit streets and alleys from my friends. This year with our Diwali campaign, #LightOfHappiness- Kare Har Raah Roshan, we got this opportunity to not only address this problem with a self-sustaining solution but also spread hope, strength, safety, and happiness among over 12 lakh people residing in rural areas of India.”
“The campaign is very close to our hearts as it perfectly blends into our brand’s ideology of ’Build Safe’. At JK Super Cement, our objective has been to undertake various developmental initiatives across the length and breadth of the country and create a better infrastructure that benefits one and all,” he further said.
Earlier this year, JK Super Cement created a record by constructing 251 ramps in various government schools in the district of Jaipur, Rajasthan in a single day.
MAM
Delhivery appoints Neelam Dhawan as Chairperson
Tech veteran succeeds Deepak Kapoor effective 1 April 2026.
MUMBAI: Neelam Dhawan just took the driver’s seat at Delhivery because when logistics needs sharper direction, even the board calls in a Microsoft-level navigator. Delhivery has appointed Neelam Dhawan as non-executive independent director effective 20 March 2026, with her elevation to chairperson of the Board from 1 April 2026. She succeeds Deepak Kapoor, who steps down after more than eight years, as disclosed in the company’s regulatory filing on 31 January 2026.
Dhawan brings over three decades of leadership in technology, having served as managing director at HP India Sales, Hewlett-Packard Enterprise India and Microsoft India. A graduate in Economics from St. Stephen’s College and an MBA from FMS, Delhi University, she is recognised by Fortune, Forbes and Business Today as one of the ‘Most Powerful Women in Business’. She has shaped India’s IT sector, served on the NASSCOM Executive Council (2009–2017) and is a strong advocate for workplace diversity and STEM education for girls.
She currently serves as independent director on the boards of Hindustan Unilever, Tech Mahindra, Ather Energy, Fractal Analytics, Capillary Technologies India and Capita PLC, and as a director at Nudge Lifeskills Foundation.
Delhivery, MD & CEO Sahil Barua said, “We are delighted to welcome Neelam Dhawan to the Delhivery Board as our Chairperson. Her exceptional track record in leading some of the world’s most iconic technology companies, as well as her diverse set of experiences as a seasoned Board Member will be invaluable as Delhivery continues to scale its technology-led logistics platform.”
In a logistics world where speed and strategy must race in sync, Delhivery isn’t just adding a chairperson, it’s bringing aboard a proven leader who knows how to steer complex tech ecosystems through growth lanes and beyond.
