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Ottoedge conceptualises first brand campaign for AMO Electric Mobility
Mumbai: AMO Electric Mobility has launched its first campaign, conceptualised by global independent agency Ottoedge.
The current EV space is too cluttered with tactical messaging around cost-saving. The agency has conceptualised a song – ‘Karle Raho Se Yaariyan’ to connect with the youth who are determined to change the world.
The campaign was primarily released on the digital platform, and received over two million views on YouTube with unique 1.5 million views. Apart from that, the campaign will be also aired on national television and regional news channels starting this week, said the brand.
“I personally loved the song ‘Puri Hai Tyariyan.. Karle Raho Se Yaariyan.’ It really captures the essence of the AMO brand as it tries to portray the ambition of youth who is confident for any challenge” says Ottoedge managing partner Abhimanyu Sikarwar.
“We are very happy with the results of this campaign. This festival starting Navratri we have grown by 300+ per cent and the momentum is going to be big in coming Dhanteras and Diwali. Our campaign showcases the range of products and with new launches planned next month will further boost the brand,” says AMO Electric MD Sushant Kumar.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
