MAM
Amo electric bikes records 500% jump in growth this October
Mumbai: Amo electric bikes has witnessed a growth of over 500 per cent in October, the homegrown affordable e-mobility solutions brand announced. The company sold 2500 units in October this year, as compared to 416 units in the same month last year.
This gigantic growth in the festive season is just a delightful indicator, said AMO Electric bikes founder and MD, Sushant Kumar. “We have been witnessing a consistent growth pattern through the third quarter this year, with 200 per cent in August, 350 per cent growth in September to 500 per cent growth in October. In the future, we aim to sell 6000 units on a monthly basis. We aim to play a big role in the electric mobility sector in India and aiming to close an investment of $200 million in the next three years,” he added.
The festive season of Dhanteras and Diwali added to the rapid growth and momentum.
The single-day end customer retail sale on Dhanteras exceeds 2500 e-bikes (Novemeber) as compared to 316 at last year’s Dhanteras sales (based on pre-Dhanteras booking to be delivered on the day), said the company. The company has further expanded its dealerships to 150 across the country.
AMO recently launched its campaign ‘Karle Raho Se Yaariyan’ with an aim to bring awareness towards the tragic consequences of climate change and highlight the importance of e-mobility solutions.
Established in 2018 by Sushant Kumar, the company is working towards achieving its vision ‘to convert/expand e-mobility into mass mobility.’
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
