MAM
toothsi onboards Arjun Kapoor for its new campaign
Mumbai: Home-grown smile makeover service, toothsi has teamed up with actor Arjun Kapoor for their latest campaign on Clear Aligners.
The advertisement, titled ‘You’re lucky, there’s toothsi,’ has the actor voicing his agony and displeasure at having to wear the inconvenient metal braces as a youngster, which lead to a bunch of insecurities and self-esteem issues during his growing up years.
Taking an innovative and out-of-box approach, the ad film shows the usually composed actor throwing a fit on the set, even as he goes on to recount how metal retainers made his teenage days agonising, and how it would have been a piece of cake if he had the option of using toothsi’s clear aligners instead.
toothsi is leveraging the campaign to enlighten young Indian customers about how fortunate they are to have the choice of using clear aligners instead of conventional metal braces.
toothsi co-Founder and CEO Dr Arpi Mehta said, “Bracket tightening, wire replacements, and orthodontic appointments aren’t something that today’s youngsters look forward to. Nevertheless, with the arrival of toothsi’s smile makeover, straightening their teeth has gone from a dreaded necessity to a form of self-care. Since the foundation of toothsi, we have worked diligently to eliminate the problems surrounding conventional braces,” he added.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
