Brands
Flamingo renews collaboration with Hrithik Roshan as brand partner
Mumbai: Flamingo, a flagship consumer healthcare brand of Ascent Meditech Ltd, has renewed its brand partnership with Bollywood actor Hrithik Roshan.
With the continued collaboration with the star, Flamingo aims to sustain and magnify their vision of ‘Making the World Pain Free.’ Over the years Hrithik has epitomised fitness, trust and quality, fundamentals that resonate with the brand’s aesthetics, functionality and product portfolio, said the company in a statement.
Talking about the collaboration, Hrithik Roshan said, “My association with Flamingo comes from my history of dealing with aches and pains through my journey as an actor, where I’ve had to put pressure on my body for various requirements like performing action or a difficult dance step. From a disturbed nights sleep to hindering the most basic daily tasks, pains lead to unrest in the mind and body.”
“The products offered by Flamingo serve as pain relief solutions to various types of injuries. With over 30 years of being in the market, Flamingo has observed the physical struggles of the public and developed aids to live pain-free. I’m happy to be associating with a brand that works wonders for me personally,” added the actor.
The renewed collaboration will kick start a 360-degree brand campaign that will engage the existing and potential brand audience through diverse media interfaces such as television, print, digital, BTL and DTH network, said the brand.
Ascent Meditech Ltd founder and MD Rajiv Mistry said, “Our partnership with Hrithik has been going very strong and our flagship brand Flamingo, has now emerged as one of the Most Trusted Brands in India. Through our earlier campaigns, brand Flamingo has been able to cement its space in the consumer’s mind as a ‘Trusted Partner in Pain’ offering ‘An Aid for a New Life’. Hence, when the question of renewal of association came, it was a no-brainer, for myself and my team.”
“During the initial years of the association, Flamingo with its 350+ products had focused its efforts towards corporate umbrella branding with the objective of garnering awareness among the targeted audience. This renewed association would see brand Flamingo unfurl a campaign where our Brand Ambassador is seen using Flamingo products to combat pain and partaking in everyday activities,” Ascent Meditech Limited VP Sales & Marketing Rakesh Kumar said.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
