Brands
Redcliffe Labs onboards Gautam Gambhir as brand ambassador
Mumbai: Redcliffe Labs, also known as Redcliffe Life Diagnostics has announced Gautam Gambhir as its national brand ambassador to promote the access and right to good health amongst all Indians.
“Gambhir is among the most-admired Indian cricketers and is an embodiment of good health. Thus, he would be the perfect harbinger to make people aware of the role of regular diagnostics in ensuring good health,” said the brand on Monday.
Redcliffe Labs founder Dheeraj Jain said the company is delivering on its mission by doing home sample collection from our collection centers, online consultation, building labs across India that are digital-first. “With Gautam as part of the team, we intend to educate people about the benefits of getting regular health checkups and how such check-ups cover almost a hundred tests that can help prevent fatal diseases if diagnosed in time,” he added.
“The second wave of the pandemic has been an eye-opener and now it is time to change completely towards preventive health,” said Gambhir elaborating on the association. “Redcliffe’s core focus is to build on this and provide routine health test packages to all fellow Indians no matter what. It is set to make real disruption and I am with them to reach every possible pin code of Bharat and give real access to healthcare and diagnostics.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
