DTH
Dish TV partners with Mogi IO for image optimisation solution
Mumbai: DishTV has joined hands with Mogi IO to deliver to its customers highly optimised image quality that enables faster website download speeds. The cooperation between the two entertainment solution providers will help with superior user engagement and better economics of scale, said the statement.
The partnership between DishTV and Mogi Solutions will optimise the images by 80 per cent implying an 80 per cent reduction in bandwidth usage and data transfer cost. This results in reducing the bounce rate and increasing the footfall of the website. Faster downloads will ensure customer satisfaction and improved monetisation.
“It is a very prestigious tie-up for us when one of the leading media brands, DishTV joins hands for our solution. This proves the scalability of our solutions and demonstrates to the market our technology strength,” said Mogi IO co-founder and chief executive officer Vikrant Khanna.
“Faster website download speeds would result in enhanced SEO ranking on Google algorithms. Organic ranking is good for organic footfalls, thus making a great economical breakthrough,” he added.
The pandemic has bolstered content consumption. Millennial and Gen Z consumers are drivers of this consumption and prefer to consume online videos. Globally, the trend is similar with video consumption constituting 80 per cent of internet traffic. At the same time, the global content distribution network (CDN) infrastructure, on which content streaming happens, is falling short of the demand.
Mogi’s has built a patented streaming engine that uses a multi-CDN technology to ensure a buffer-free experience that leads to faster content delivery. It also creates automatic redundancies in case of CDN failures so that the viewer experience remains seamless.
“Following the pandemic, we witnessed an upsurge in visitors to our website. Dish TV is a mass brand and has customers spread across all town classes and uses various devices. Network speeds also vary across the country. Keeping this in mind, we decided to get Mogi IO’s help to make our website more accessible and optimized for this set of customers, by implementing their image optimisation services,” said Dish TV India head of marketing for DishTV and Watcho Sukhpreet Singh. “We are hopeful this will help us improve our customers’ digital experiences, which is something that DishTV as a brand is always striving for.”
DTH
TDSAT adjourns Tata Play–Culver Max dispute to 30 March
Row dates to May 2025 after Tata Play dropped 25 Culver Max channels
NEW DELHI: The long-running broadcast carriage dispute between Tata Play and Culver Max Entertainment was on Friday adjourned to 30 March after proceedings before the Telecom Disputes Settlement and Appellate Tribunal were disrupted by technical difficulties.
The bench, led by chairperson justice Dhirubhai Naranbhai Patel with member Sanjeev Banzal, briefly took up the matter before deferring it. The adjournment was also recorded at the petitioner’s request.
The commercial row dates back to May 2025, when Tata Play dropped 25 Culver Max channels from its direct-to-home packs, citing contractual disagreements. Culver Max alleged the move breached both the interconnection agreement and the regulatory framework laid down by the Telecom Regulatory Authority of India, prompting it to approach the tribunal.
On 21 May, 2025, Culver Max issued a disconnection notice claiming unpaid subscription dues of Rs 128.42 crore for services up to 31 March, 2025. Tata Play disputed the demand, arguing that the dues were contested and that disconnection would violate regulatory norms.
In an interim order on 27 May, 2025, the tribunal stayed the proposed disconnection, subject to Tata Play depositing Rs 40 crore. The amount was paid on 3 June, ensuring continued carriage of the channels. The tribunal later restrained the broadcaster from disrupting services, recording Tata Play’s submission that channels remained available on an a la carte basis and that only bouquet composition had changed.
Culver Max subsequently sought recall of the interim relief, alleging misstatements by the DTH operator. It placed a statement of accounts before the tribunal, pegging total dues at Rs 124.87 crore, including invoices raised up to October 2025, and claimed more than Rs 63 crore remained unpaid even after adjustments.
Tata Play countered that invoices from June to September 2025 had been settled and that October invoices were not yet due under contractual timelines, characterising remaining differences as routine reconciliation issues.
The tribunal has since allowed Culver Max, formerly known as Sony Pictures Networks India, to withdraw its audit petition after placing the subscriber audit report on record, and dismissed the recall plea.
With Friday’s hearing cut short, the dispute over carriage fees, dues and bouquet structuring will now return to the tribunal on 30 March, prolonging one of the sector’s most closely watched broadcaster–DTH stand-offs.
