MAM
Indian Olympic Association onboards Borosil as associate sponsor
Mumbai: Consumer ware brand Borosil Ltd on Tuesday announced that it has renewed and expanded its sponsorship with The Indian Olympic Association (IOA) and has become their official associate sponsor for the Indian contingent. Under this sponsorship, Borosil will provide support for Indian athletes leading up to the upcoming Asian Games, Commonwealth Games, and the 2024 Olympics.
This extended collaboration will grow Borosil’s reach and have a positive impact on the Indian sporting ecosystem, the company said in a statement.
“We are extremely pleased to strengthen our partnership with Borosil Ltd which has been beneficial for all our Indian athletes,” said IOA secretary general Rajeev Mehta. “Borosil is a trusted homegrown brand that has touched all our lives with healthy nutrition and hydration. I would like to thank Borosil for showing their continued support for team India.”
In 2018, Borosil was associated with IOA as its official ‘hydration partner’ for national athletes who represented India at the 18th Asian Games and Summer Youth Olympics. Borosil provided Indian athletes and officials with their Hydra range of bottles to ensure that the contingent used the best and safest products to stay hydrated during their training and competitions.
“This is a very proud moment for us to be associated with Indian Olympic Association. As an Indian company, it is our honour to support our great nation’s sporting endeavours,” said Borosil Ltd MD Shreevar Kheruka. “We are glad to be part of the enabling process to support Indian athletes in their endeavours and look forward to them bringing laurels to India in the world of sports.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
