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Trai must focus on regulating process, not prices : Broadcasters at CII Big Picture Summit
Mumbai: As a regulator, the Telecom Regulatory Authority of India (Trai) must focus on regulating the process and not the prices, argued broadcast industry stakeholders at the CII Big Picture Summit held on Wednesday. The discussion was around the impact of new tariff order (NTO) 1.0 and 2.0 on linear TV broadcasting and the need for light touch regulation.
The session was joined by Tata Sky managing director and CEO Harit Nagpal, Disney and Star India chief regional counsel Mihir Rale, House of Cheer Networks founder and managing director Raj Nayak, Ernst and Young Indian media and entertainment practice leader Ashish Pherwani and was moderated by Media Partners Asia co-founder and director Vivek Couto.
The pay TV industry in India is the cheapest in the world and not by a small margin. Broadcasting is the largest contributor to India’s media and entertainment industry. India’s M&E industry accounts for 1.1 per cent of total GDP whereas in mature markets the contribution is usually 3-4 per cent. Panellists argued that excessive regulation by Trai is holding back the growth of the industry.
“We belong to the service industry,” said Harit Nagpal. “A product like Tata Sky is aimed at customers who are willing to pay five to ten per cent extra to watch premium quality content. But when Trai regulates the prices, even if the customer is willing to pay extra, we can’t increase the prices. There is no incentive to invest in quality.”
Trai’s intent seems noble on paper. The NTO regulations want to create parity in prices in linear TV broadcasting. However, there is a wide spectrum of customers in India that watch content. The players in the TV broadcast ecosystem understand the consumer’s needs and try to meet them with attractive prices. Trai’s regulation is akin to saying that a three BHK apartment must be priced the same whether you live in Cuffe Parade or the suburbs of Pune, remarked Raj Nayak.
“When the regulator framed and implemented NTO 1.0 the stated objective was a-la-carte needs to be pushed in the interest of the consumer. Today, we know that if the consumer picks a-la-carte then his/her content costs will go up,” said Mihir Rale.
Trai most contentious provisions in the NTO 2.0 were its twin conditions which mandated that average MRP prices of channels in a bouquet must not be more than 1.5 times the bouquet price. The second condition, which was struck down by a Bombay high court judgment, states that MRP of an individual channel in a bouquet should not exceed three times the average MRP of a channel in that bouquet.
Rale said, “Linking a-la-carte pricing to bouquet pricing is a fundamentally flawed approach. The ability of the broadcaster to subsidise the cost to the consumer is important. Bouquets have an intrinsic value from an advertiser standpoint. We can customise and tailor our prices to everyone’s ability to pay. Why should that be taken away?”
Stakeholders were of the view that Trai must step back and take a long hard look at the impact of NTO 1.0 regulation before implementing the amendment order. They said that consumer costs have gone up by 25-30 per cent and broadcasters have had to shut down a few of their channels. It was also noted that Trai must not assume every consumer is digitally savvy and will make the transition into the new regulatory mechanism easily. It is estimated that NTO 1.0 implementation resulted in the drop off of 12-15 million pay TV subscribers.
“We are in a free economy and the regulatory has come and put a price cap saying it is in the interest of the consumer. In fact, since there is a lot of competition in the linear broadcasting industry the fact is that broadcasters can’t raise prices indiscriminately without losing market share,” observed Raj Nayak.
Trai has acknowledged that NTO implementation has yielded different results than what they expected. The need of the hour is for the industry to come together with the regulator and introspect on what’s best for the consumer.
“The M&E industry is a creative industry. What we call different parts of the industry is just distribution. There are 130,000 digital influencers in India. How did this happen? Not by a regulated creative industry,” said Ashish Pherwnai. “The Indian media sector is $ 17 billion in size. How can regulation help us meet our targets in terms of percentage of GDP? Global companies like Disney and Lionsgate Universal get 50 per cent or more revenues from exports. In India that number is less than eight per cent.”
Pherwani also talked about how the top studios in the US spend $20 billion on content, and in Europe, the top studios spend $40-45 billion. If 10 per cent of that market comes to us, then it is a $4 billion opportunity on a base of $17 billion, he said.
The panellists hoped that the trust deficit between the regulator and broadcasting ecosystem can be dramatically reduced in the coming years and TV growth returns to 2017 levels.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
