Ad Campaigns
Old Spice’s new campaign unleashes inner champion in every man
Mumbai: Amidst the ongoing cricket fever gripping the country, Old Spice, the deodorant brand from P&G has come out with a new commercial revolving around the game for its range of Old Spice Zero Gas Deodorants. In line with its bold and witty approach, the quintessential male brand showcases in a lighthearted way that there’s a champion waiting to be unleashed in every guy.
With more than 80 years behind it, Old Spice’s new campaign called ‘Smell Ready for Anything’ empowers men to feel confident in their own skin and to manifest that confidence.
Curated by Media Monks, the ad film entertains viewers through its trademark over-the-top humor. The commercial opens with a group of friends agonising over a cricket match, when all of a sudden one of them undergoes a magical transformation with just a flick of a spray from the brand’s deodorant product line-up, leaving his friends in complete awe. He transitions into his journey towards greater things, highlighting the brand’s ‘Smell Ready For Anything’ message: Old Spice, acts as a catalyst to help you get off the back foot and make you feel like the ‘Man of the Match.’
“Building off our rich heritage on Old Spice, our new campaign is a reminder for every Indian guy to smell new possibilities, realize his true potential within and manifest his own greatness,” said Procter & Gamble India VP for skin and personal care Rohini Venkateswaran. “Old Spice encourages every man to be the most awesome version of himself while providing great smelling products to make him feel his best.”
The 360-degree campaign has been launched on connected TV and digital platforms and will further be amplified through various other media.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
