Brands
Dermalogica signs on actor Neha Dhupia as its first-ever brand ambassador
Mumbai: Dermalogica, the professional skin care brand from the Hindustan Unilever portfolio has roped in leading film actor, and former Miss India Neha Dhupia, as its first-ever brand ambassador.
“Dhupia was the perfect choice as the face of the brand. Committed to healthy skin while embracing one’s natural skin type and texture, she aligns with the brand’s values,” said the brand in a statement.
Dhupia will appear in the digital advertisements of the brand as well as play an active role in Dermalogica India and social media campaigns.
Unilever – ProBeauty Brands head Pushkaraj Shenai, said, “Dhupia has been an ardent Dermalogica user for nearly two decades. She has regularly consulted our team for skin care treatments and solutions. So, when we thought about an ambassador who trusted and lived by the values of Dermalogica, she was the natural choice. Dermalogica will now accelerate education and assure our consumers their healthiest skin ever with result-oriented treatments and products. We are truly excited to have Neha join us in this mission.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
