MAM
PNB Housing Finance releases new campaign for aspiring home-buyers
MUMBAI: With the real estate sector showing tangible signs of revival, PNB Housing Finance has unveiled a new ad campaign “Ghar Jaane ki Khwahish” (Desire to live in your own home), to create awareness about its ‘Unnati Home Loans’.
The campaign builds on the premise of giving customers the confidence to believe that owning their home is not only possible, but it is also easier than many think. The message aims to evoke the emotional dimensions of having one’s own home, highlighting the importance of saving a small amount for achieving bigger objectives. The campaign aims to capture the sentiments of aspiring homebuyers, reiterating the brand’s core values of ‘Housing for All’.
PNB Housing finance managing director and CEO Hardayal Prasad said, “Ghar Jaane ki Khwahish campaign strikes an instant connect with the audience showcasing a perfect blend of the visual and emotional element that highlights the spirit of saving money for bigger dreams and celebrating every milestone that comes on the way. The campaign resonates with a large audience touching their sentiments and portraying Unnati’s core values of serving the aspirations of millions who wish to buy their own home.”
Through the ‘Ghar Jaane ki Khwahish’ campaign, PNB Housing aims to reach out to potential customers living in Tier I, Tier II & Tier III cities. With the multi-media approach, the campaign will cover TV, print and digital media.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
