Brands
Mismatchd unveils new fashion designs
Mumbai: Mismatchd is shaking up the fashion scene by celebrating the concept of duality—think Yin and Yang, Day and Night, and the divine balance of Shiva as both creator and destroyer. The brand’s designs capture the different facets of personality, inviting wearers to embrace the bold, the subtle, the adventurous, and the cozy.
The brand is committed to sustainability, also championing an “Eco-Fabulous” approach that weaves eco-conscious practices into every step of the process. From thoughtfully sourced materials to a no-waste, low-inventory model, every piece is crafted with care, allowing individuals to look fabulous while being kind to the planet.
Founded by D2C marketing veteran Sakshi Sharma, Mismatchd stands apart in a world dominated by fleeting trends. “Mismatchd is born from the philosophy of duality,” says Sharma. “We invite you to embrace every aspect of yourself—the bold, the subtle, the adventurous, and the cozy. Fashion should celebrate your multifaceted identity, and with Mismatchd, it’s not just fabulous—it’s eco-fabulous. Our goal is to prove that looking good and feeling good about your choices can go hand in hand.”
Brands
NODWIN Gaming brings back Sidharth Kedia as chief strategy and investments officer ahead of IPO
Former CEO returns to drive fundraising, M&A and global expansion plans
GURUGRAM: NODWIN Gaming has appointed Sidharth Kedia as chief strategy and investments officer, marking a high-profile return as the company gears up for its next growth phase and a potential public listing.
Kedia, who previously served as CEO between 2019 and 2023, steps back in at a pivotal time with a mandate spanning strategy, fundraising and mergers and acquisitions. His appointment comes amid ongoing pre-IPO fundraising efforts and a broader push to strengthen shareholder value.
During his earlier stint, Kedia helped transform NODWIN’s trajectory, driving a tenfold jump in revenue and raising over $50 million in capital. He also played a key role in expanding the company beyond esports into a diversified youth media and entertainment platform. Under his leadership, the company’s valuation grew sharply, from around Rs 140 crore following Nazara Technologies’ investment in 2018 to $350 million pre-money after a funding round led by Sony Group Corporation in 2023.
With over two decades of experience, Kedia brings a cross-sector perspective spanning fintech, private equity and media. His career includes stints at Reliance Industries, where he worked on strategic initiatives across the Network18 portfolio, and at Viacom18, where he led corporate strategy and M&A efforts.
In his new role, Kedia will focus on sharpening NODWIN’s long-term strategy, identifying inorganic growth opportunities and strengthening its global investment narrative as the company builds a scalable, IP-led business across gaming, content and live experiences.
NODWIN Gaming chief strategy and investments officer Sidharth Kedia said, “It feels great to be back at NODWIN at such an important point in its journey. Having seen the company grow over the years, it’s clear how strong the foundation is today and how much opportunity lies ahead. NODWIN is entering a phase where focused strategy, thoughtful capital allocation, and strong execution will unlock its true value potential.”
Welcoming him back, NODWIN Gaming co-founder and managing director Akshat Rathee said, “Sidharth has played a pivotal role in shaping NODWIN’s journey, and his return comes at an important stage as we continue to scale the business globally and look at a potential listing. His leadership will be instrumental in driving long-term value creation.”
The appointment follows recent board strengthening, including the induction of Arnd Benninghoff, as the company builds institutional depth ahead of a possible IPO.
Backed by strong financial momentum, with revenues already surpassing last year’s full-year figures within the first nine months of FY26, NODWIN is doubling down on scale and strategy. With Kedia back in the mix, the company appears to be lining up its next big level up.
