MAM
Optiminastic Media launches digital influencer marketing platform Click2Collab
Mumbai: Digital marketing agency Optiminastic Media has announced the launch of Click2Collab, a tech-based influencer marketing platform. Click2Collab is built upon a seamless interface that helps influencers, brands, and agencies to connect with each other on a single platform.
By introducing an end-to-end solution, Click2Collab aims to help brands and agencies design, curate, and customise campaigns as per their needs and requirements with the platform’s network of verified influencers from across India, said the statement.
Speaking on launching a first-of-its-kind platform in India, Optiminastic Media co-founder Akshae Golekar said, “Click2Collab is a platform that is built to ease, simplify and bring efficiency to this evolving business. The platform is multifaceted wherein it allows influencers to on-board themselves and become more easily available and accessible, brands with easy discoverability of the right influencer for their campaign as well as agencies to streamline their business.”
He further added, “Click2Collab reduces the complexities associated with the influencer marketing business. We are sure that it will also help the influencer marketing and creator’s ecosystem grow to greater heights. We will continue to invest in enhancing the platform and are certain of becoming a platform of choice for influencer marketing campaigns.”
The platform, designed to cater to all three stakeholders – brands, influencers and agencies, will ease the business of influencer marketing, improve efficiency and help all stakeholders plan better, said the company.
By providing brands with a state-of-the-art tech interface, Click2Collab aims to help them easily identify, estimate, execute campaigns in a short span of time by doing away with pseudo-science and manual intervention. It also provides the creator community an e-commerce platform thus giving them the opportunity to sell merchandise directly to their followers along with an exhaustive dashboard to track their earnings, it added.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
