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Ruder Finn bags communications mandate for WazirX NFT Marketplace
Mumbai: Integrated communications consultancy Ruder Finn has been entrusted with communications mandate for WazirX NFT Marketplace – a homegrown non-fungible tokens (NFTs) marketplace.
WazirX NFT Marketplace provides creators a platform to capitalise on unique assets, engage with their fans, and potentially generate revenue. Driving strategic communications for WazirX NFT Marketplace, for both corporate and products/services for the brand, Ruder Finn India draws attention to the value NFTs bring to creators and expand the brand’s footprint in the country, said the statement.
“With Ruder Finn India, we aim to drive communication for the growing scope of NFTs in India,” stated WazirX NFT Marketplace VP Vishakha Singh. “Pioneering the NFT segment in India and South Asia, WazirX NFT Marketplace provides unique opportunities to our native creators and artists to sell their digital works and boost their incomes. Building on Ruder Finn’s diversified knowledge and experience, we want to educate end-users about the scope of NFTs as we expand our footprint in the NFT business.”
Cementing this win, Ruder Finn India jumps on the NFT bandwagon by being the first-ever communication agency in India to mint its own NFT. “Our partnership with WazirX NFT Marketplace, the pioneers in the NFT space in India, we aim to steer impactful conversations about the scope of NFT in India and create awareness,” said Ruder Finn India managing director Atul Sharma. “Given the boom in NFT space, we at Ruder Finn India are also dropping our very own NFT, being the first communication agency to do so.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
