MAM
Spice Money elevates Sanjeev Kumar & Rajneesh Arora as co-founders
Mumbai: Homegrown rural fintech Spice Money has strengthened its leadership team and elevated Sanjeev Kumar from his earlier role of CEO to co-founder and CEO. Rajneesh Arora, previously chief innovation and strategy officer, has now been appointed as co-founder and chief product and strategy officer.
In this new role, Kumar will drive the company’s strategic business plan that spells growth for both Spice Money and Travel Union. Arora will work closely with the product and strategy teams to deliver unique and world-class experiences to Spice Money’s partners and end-users, said the company in a statement.
Both Kumar and Arora will be supported by a strong team of next-in-line leaders with expertise in different verticals. This fortified leadership team will fuel the next round of growth for Spice Money by furthering digital and technological innovation, it added.
“Spice Money is all set to move to newer heights of digital and technological transformations. This needs high momentum and laser-sharp focus, which will be led by our new and thoughtful leadership,” stated Spice Money founder Dilip Modi. “We want to encourage an entrepreneurial culture through this co-founder approach and I am confident that our momentum will be continued and in fact, accelerated. All of Spice Money’s teams will work towards implementing the right strategies, plans, structures and people in place to successfully achieve our aspiration to become the largest rural fintech company in India.”
Spice Money has expanded its business to the rural travel sector with the recent launch of Travel Union, a B2B rural travel-tech platform, that addresses the key challenges faced by rural travel agents and their customers
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
