MAM
Publicis launches global employee-first programme – ‘Work Your World’
Mumbai: Publicis Group has announced ‘Work Your World,’ a global employee-first programme that will allow every employee of the company to work from any accessible country where the group is present, for up to six weeks a year, starting from January 2022.
“We have been working hard on how to turn the hybrid world into new opportunities for everyone at Publicis, and make the future of work more creative and more daring,” said Publicis Groupe global chairman and CEO Arthur Sadoun, adding, “We know the pandemic isn’t over, and we know that the world could close again at any time. But that’s not a reason to close our horizons and perspectives. We will continue to move forward, because one day this crisis will come to an end and because we owe it to our people to make their professional and personal experience at Publicis truly unique.”
Through this initiative that draws on the group’s heritage and values like ‘Viva La Difference,’ every employee will have the chance to access the program and experience other offices, cultures and lifestyles, via its collaborative community, said the company. It will be sharing more details on ‘Work Your World’ at the group’s second Viva La Différence seminar on its AI platform in December, it further said.
“Our people have been incredibly resourceful despite the limitations of the pandemic. They deserve to work for a company as resourceful as they are. Work Your World can help every Publicis employee ‘work their world’ in a bigger, better and brighter way thanks to our scale, diversity and Marcel,” said Publicis Groupe global CSO Carla Serrano.
Through the landing page on Marcel- its custom-made AI platform, employees will be able to: Browse local and global destinations, in over 100 countries where Publicis has offices and see dynamic updates on accessible countries and locations, with information on local health and business regulations, to take the necessary measures and precautions before travel.
In a future-facing initiative, the employees would also be able to find accommodation through a feature open to the Publicis community called Home Swap Home that enables them to share and swap accommodation with colleagues.
Additionally, they can connect with other employees in different countries, via Marcel’s profile intelligence, to discover what it’s like to live and work in a given location, and access a dedicated 24-hour contact center, to receive real-time support from experts for questions related to travel, health regulations, visas, and work permits.
MAM
Sujata launches ‘Sujata For Life’ bridal campaign
Film ties mixer grinders to wedding gifting, familiarity and transition.
MUMBAI: In a new home full of unknowns, sometimes it’s the hum of a mixer that feels like home. Sujata Appliances has rolled out a new campaign titled ‘Sujata For Life’, placing its mixer grinder range at the heart of one of life’s most emotional transitions marriage. The film centres on a bride stepping into her new home, navigating unfamiliar faces, routines and spaces. Amid the uncertainty, a familiar kitchen companion, the Sujata mixer grinder becomes an anchor, quietly reconnecting her to the comfort of her past. The narrative leans into a simple but evocative idea: even as life changes, some constants travel with you.
With this campaign, Sujata shifts gears from purely functional messaging to emotional storytelling. Long associated with durability and performance, the brand is now positioning itself as a silent participant in everyday milestones from recreating family recipes to easing the rhythms of a new household.
The digital-led campaign taps into cultural insight as well. Mixer grinders have long been a staple in Indian wedding gifting, making them not just appliances but symbols of continuity. By weaving itself into this ritual, Sujata reinforces its legacy while aligning with a more contemporary, emotion-driven brand narrative.
Fagun Mittal from Sujata Appliances’ marketing team noted that the brand has been a constant in Indian homes for decades, and the campaign reflects how that familiarity extends into life’s biggest transitions. Weddings, he suggested, are not just about new beginnings, but also about carrying forward what is trusted.
At its core, the campaign reflects a broader shift in how everyday products are being viewed not just as tools, but as companions embedded in memory, habit and identity.
In the end, it’s less about what’s in the kitchen, and more about what it brings with it: a sense of belonging, one familiar sound at a time.
