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Publicis launches global employee-first programme – ‘Work Your World’
Mumbai: Publicis Group has announced ‘Work Your World,’ a global employee-first programme that will allow every employee of the company to work from any accessible country where the group is present, for up to six weeks a year, starting from January 2022.
“We have been working hard on how to turn the hybrid world into new opportunities for everyone at Publicis, and make the future of work more creative and more daring,” said Publicis Groupe global chairman and CEO Arthur Sadoun, adding, “We know the pandemic isn’t over, and we know that the world could close again at any time. But that’s not a reason to close our horizons and perspectives. We will continue to move forward, because one day this crisis will come to an end and because we owe it to our people to make their professional and personal experience at Publicis truly unique.”
Through this initiative that draws on the group’s heritage and values like ‘Viva La Difference,’ every employee will have the chance to access the program and experience other offices, cultures and lifestyles, via its collaborative community, said the company. It will be sharing more details on ‘Work Your World’ at the group’s second Viva La Différence seminar on its AI platform in December, it further said.
“Our people have been incredibly resourceful despite the limitations of the pandemic. They deserve to work for a company as resourceful as they are. Work Your World can help every Publicis employee ‘work their world’ in a bigger, better and brighter way thanks to our scale, diversity and Marcel,” said Publicis Groupe global CSO Carla Serrano.
Through the landing page on Marcel- its custom-made AI platform, employees will be able to: Browse local and global destinations, in over 100 countries where Publicis has offices and see dynamic updates on accessible countries and locations, with information on local health and business regulations, to take the necessary measures and precautions before travel.
In a future-facing initiative, the employees would also be able to find accommodation through a feature open to the Publicis community called Home Swap Home that enables them to share and swap accommodation with colleagues.
Additionally, they can connect with other employees in different countries, via Marcel’s profile intelligence, to discover what it’s like to live and work in a given location, and access a dedicated 24-hour contact center, to receive real-time support from experts for questions related to travel, health regulations, visas, and work permits.
MAM
Preganews launches postpartum awareness film for Women’s Day
Campaign encourages open conversations on emotional challenges faced by new mothers.
MUMBAI: Preganews just gave postpartum the spotlight it deserves because when motherhood’s toughest chapter stays silent, even the pregnancy test wants to start the conversation. Preganews, India’s leading pregnancy detection brand from Mankind Pharma, has unveiled a sensitive new digital film ahead of International Women’s Day to spark open dialogue around postpartum experiences, one of the most emotionally and physically demanding phases in a woman’s life that often goes unspoken.
The film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers expected to quietly accept exhaustion, emotional volatility and discomfort as “part of the journey.” Through authentic, relatable storytelling, it aims to create a more supportive environment where women feel safe sharing their realities without fear of judgment.
In India, nearly one in five mothers experiences postpartum depression, yet stigma and misunderstanding often keep them from seeking help. The campaign reflects PregaNews’ expanding commitment to supporting women beyond pregnancy detection, recognising motherhood as a full journey that includes emotional wellbeing alongside physical health.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said, “At Preganews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured.”
The film was conceptualised and produced by Shweta Bhuchar (co-founder & producer) and Gaurav Bhardwaj (co-founder & director) at SG Dream Media, with a deliberate focus on portraying the quiet, often unarticulated realities many new mothers face.
This Women’s Day, Preganews isn’t just marking a date on the calendar, it’s gently reminding us that the real test after two pink lines is the courage to say “I’m not okay,” and the compassion to listen when someone finally does.
