MAM
CoinDCX onboards Anjali Kakkar as VP of corporate communications
Mumbai: CoinDCX, crypto exchange and India’s first crypto unicorn, has announced the appointment of Anjali Kakkar as vice president of corporate communications, bolstering its public outreach and advocacy efforts.
In this new role, she will lead CoinDCX’s strategic efforts to strengthen awareness and education of crypto and blockchain in India and beyond, the crypto exchange platform stated.
In her capacity as corporate communications vice president, Kakkar will lead both the internal as well as external communications charter for CoinDCX, bolstering the company’s communications and public relations in the crypto, blockchain, tech, and innovation sectors.
Prior to joining CoinDCX, Kakkar spearheaded corporate communications across financial services, food and agriculture, telecom and digital marketing services. She was formerly the vice president of communications at HSBC’s Global Finance Centre. She brings with her a wealth of experience from media and analyst relations, employee and leadership communications, to brand management and thought leadership.
“I am thrilled to step into the dynamic digital asset space and bring my learnings and my experience across various industries to further CoinDCX’s communications for internal and external stakeholders,” said Anjali Kakkar on her appointment.
This announcement follows the recent appointment of Mridul Gupta as chief operating officer, who will be focused on accelerating the strategic growth of CoinDCX, while augmenting its product portfolio, marketing, partnerships, and operations. As CoinDCX expands and strengthens its team, the company has strengthened the ranks of its marketing, legal, compliance and policy teams, establishing a strong foundation for further growth and development, it said in a statement.
“Communications is a critical function for CoinDCX—especially with our endeavor to educate the masses about cryptocurrency and its position as a growing asset class in India,” said CoinDCX head of brand, marketing and communications Ramalingam Subramanian. “Anjali will be essential to furthering CoinDCX’s position in the country, building trust with our customers and investors, and reinforcing our commitment to imbue openness and transparency in our marketing and communications efforts.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
