Ad Campaigns
mamaearth celebrates 5 years with the launch of ‘The Mamaearth Goodbooks’
MUMBAI: Personal care brand Mamaearth has commemorated its fifth anniversary by pledging to re-use paper and reduce wastage.
The startup created “The Mamaearth Good Book”- a notebook made from discarded papers. It collected over one lakh sheets of used paper and created notebooks from them, and distributed them among employees, partners and friends.
In addition to their own employees, Mamaearth invited other organisations to join them in their pledge to use both sides of the paper at the office and reduce paper wastage. They have sent across these ‘GoodBooks’ to multiple organisations to spread awareness. Over 30 organisations have partnered on this initiative so far.
”As we celebrate the fifth anniversary of Mamaearth, we wanted to do something that has an immediate impact on us and our community. Hence we decided to reduce paper wastage by reuse by way of “The Mamaearth Good Book”. We saw an overwhelming response from partner brands towards the initiative too. We are committed to our values and consumers and this is what connects us with the millennials and the Gen Good,” said Mamaearth co-founder and CIO Ghazal Alagh.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
