MAM
adidas India launches its mobile application
Mumbai: Sportswear brand adidas India has launched its mobile shopping application to offer an elevated digital shopping experience to its customers across the country. To celebrate the launch of the adidas app, the brand is offering a discount of 20 per cent for all shoppers.
The mobile app designed to offer a personalised shopping experience to customers is powered with AI technology, understanding of user preferences with their new and improved wish-list, live chat option, and AR try-on. It also provides simple and secure checkout for consumers with access to special offers, rewards, gifts and exclusive events, said the brand in a statement.
The app will act as the home of the global membership programme – Creators Club. The program enables members to shop, review, participate, run and train to earn points, unlock rewards and experience the world of adidas. Rewards include member-only product launches, ‘Member Extras’ in the form of vouchers, discounts and priority service, and ‘Hype Access’ to limited edition shoes and apparel, among others exclusives. The Creators Club membership program connects across stores, the website, and all adidas apps.
“With the launch of adidas app and the Creators Club membership programme we are bringing a personalised, secure and smooth digital shopping experience to our consumers,” said Brand adidas India senior director Sunil Gupta. “Creators Club is an exclusive connection to the best of sport and style and with it we are offering our consumers a chance to experience the best products, experiences and services from adidas.”
The app will become the home of hype with majority of the future drops being app first. These would include the likes of Yeezy, Pharrell Williams and exclusive collaborations with Lego and Disney. Joining Creators Club will enable consumers to get immediate access to hype drops, discounts and more, said the statement.
Brands
Metro Brands appoints Harshvardhan Chauhan as CMO & SMP
Retail veteran to steer brand strategy and accelerate growth
MUMBAI: Metro Brands has appointed Harshvardhan Chauhan as its chief marketing officer and senior management personnel, effective 23 February 2026.
The move brings nearly two decades of marketing muscle into the company’s leadership ranks. With over 18 years of experience across retail, fashion, lifestyle, grocery, home and e-commerce, Chauhan arrives with a well-rounded understanding of how brands capture attention and convert it into loyalty.
His professional journey includes stints at Bharat YEF, Trident Group, RPSG, DLF Shopping Malls, ShopClues, Godrej Group, Reckitt Benckiser and Accenture, where he worked across brand building, strategic growth and business leadership.
Chauhan holds a master’s degree in business administration with a specialisation in strategy and business management from Symbiosis, Pune. He has also completed the accelerated general management programme at IIM Ahmedabad, combining academic rigour with hands-on commercial experience.
In his new full-time role, he will report to chief executive officer Nissan Joseph and work closely with the leadership team to shape the next phase of brand expansion.
For Metro Brands, the appointment signals a sharpened focus on storytelling, scale and staying one step ahead in a competitive retail landscape.
