MAM
ZebPay brings in Geetika Mehta as chief human resources officer
Mumbai: Crypto asset exchange ZebPay has brought Geetika Mehta on board as its chief human resources officer (CHRO). Mehta will take the lead on designing and implementing the people strategy, culture transformation, talent management initiatives, and building ZebPay into an organisation for the future, the company said.
ZebPay has tripled its headcount in the past year and is planning to hire more engineers to continue scaling up and building industry-first products.
In her last role, Mehta was the chief people officer at Jubilant Industries and has held leadership roles in OYO, Urban Ladder, and Puma prior to that. With a career spanning 15 years across consumer goods, retail, and e-commerce, Mehta possesses rich and progressive HR leadership experience from both premier multinational companies and start-ups. She is passionate about the start-up ecosystem in India and has worked extensively with business leaders in scaling up organisations at various stages of evolution.
“I am glad to have Geetika on board the ZebPay Ohana (family),” said ZebPay co-CEO Avinash Shekhar. “We are growing as an organisation and Geetika’s expertise will support ZebPay’s path towards the next phase of development. As we build and launch new industry-first products, I look forward to Geetika’s support towards team expansion and business transformation.”
At ZebPay, Mehta will work closely with the leadership team on business transformation and change management projects.
“This is an exciting time for the crypto ecosystem in India and we are seeing a dynamic set of talent becoming interested in driving its progress. We aim to recognise the budding talent in nascent fields that still largely lack specialised expertise, mainly in blockchain development, and hone their skills,” stated stated Geetika Mehta. “I am looking forward to building an inclusive and supportive culture at ZebPay that encourages upskilling and personal development to align with its overarching objectives.”
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
