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New brands, advertisers make up 19% share of TV ad volumes in Nov: Barc
Mumbai: Television ad volumes continue to showcase steady growth with 156 million seconds in November, three per cent higher than November 2020 and 31 per cent higher than November 2019, according to Broadcast Audience Research Council (Barc) India.
The month of November recorded the highest number of advertisers and brands on TV in 2021. The month witnessed 14 per cent more advertisers and 13 per cent more brands as compared to November 2019. 19 per cent of advertisers and brands were new in the month. Advertisers beyond the top 50 registered highest growth of 44 per cent over November 2019, the top 50 registered a 24 per cent growth.
BFSI category bounces back with a 62 per cent growth over the previous two years, month on month, with 3.8 million seconds of ad volumes. E-commerce registered an impressive 37 per cent growth with 15.5 million seconds of ad volumes in November 2021 over November 2020. Ad volumes for auto, textiles, retail, and personal accessories category grew by two times over November 2019.
Ad volumes for regional languages have shown growth. Telugu grew by 17 per cent, Malayalam by 13 per cent, Bhojpuri and Hindi by 10 per cent each, and Punjabi by nine per cent, as compared to November 2020. While the ad volumes for Bhojpuri have doubled as compared to November 2019. Marathi and Punjabi languages ad volume have grown by 60 per cent. Ad volumes for Tamil, Telugu, Hindi have witnessed the growth of 30 per cent over November 2019 showcasing steady performance. Ad volumes for Bhojpuri language channels grew by 103 per cent in November 2021 over November 2019.
“2021 has been an interesting year from an advertising point of view given the momentum of events we have witnessed since the beginning of the year,” said BARC India head of client partnership and revenue function Aaditya Pathak. “Despite economic challenges that were accelerated with the second wave of Covid-19, legacy advertisers continued to increase spends on TV, and new brands placed faith in the medium to ensure that they were able to stay connected with their TG. The double-digit growth in ad volumes that regional language channels like Telugu, Malayalam, and Bhojpuri have recorded, indicates that marketers continue to explore regional content strongly.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
