MAM
BasicFirst appoints Ravi Kapoor as head of sales
Mumbai: BasicFirst Inc, a Jharkhand Innovation Lab-selected ed-tech startup, on Tuesday announced the appointment of Ravi Kapoor as head of sales for its India operation.
Kapoor is joining the startup with close to three decades of diverse experience in sales, service excellence, order management, and business operations and will drive the expansion of BasicFirst’s sales team across the country.
“We have had a long-standing relationship with Ravi as one of the key distributors for BasicFirst. We are delighted to welcome him to our leadership team,” stated BasicFirst Inc founder and CEO Randhir Kumar. “He comes with an exceptional capability of developing and implementing organisational strategies, and we are confident that his skills and expertise will aid BasicFirst to embark on the next phase of growth and realise our mission to provide one-of-a-kind best possible education to five million students by mid-2022.”
Kapoor is a seasoned professional with a proven track record in local market strategies and programmes for the execution of the business. He holds strong business and financial acumen with a deep understanding of the economic drivers of various sized and startup businesses including experience and success in managing a large P&L budget.
Before joining BasicFirst, he worked with various known brands like Deutsche Quality System, Aircel, Tata Communications Ltd, and Eureka Forbes.
“I am excited to be associated with BasicFirst. As a partner, I have been associated with BasicFirst for a long time, and over the years I have personally observed the constant growth and expansion of the startup across markets,” stated Ravi Kapoor. “I look forward to contributing to the organization’s progress and helping build, scale, and make BasicFirst the most preferred e-learning platform for students across the country.”
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
