MAM
CupShup promotes Sourav Kumar to co-founder
Mumbai: CupShup, a full-service agency has promoted Sourav Kumar to the position of co-founder. Prior to this, Kumar served as the growth head for over three years.
Kumar joined CupShup in 2018 and was the seventh employee then at the company. Joining as city manager for Delhi NCR region, he rose through the ranks strengthening operations, client servicing and account management, said the statement.
“We are delighted to have Sourav in this new role. The energy and passion was palpable even at the first meeting and Sourav has not just maintained but at times bettered it with time,” said CupShup co-founder Sidharth Singh. “His vast experience of working across different ecosystems and his agency acumen will bring in better efficiency and add to the creative talent we have in the team.”
In his new role, Kumar will be accountable for the overall growth of CupShup. Right from strategising sales, profitability, partnership, client relationship, retention programming, planning expansion strategy, and process building.
“I am excited and proud to take on the mandate of a co-founder at CupShup. I am thankful for Sidharth’s trust in my abilities and vision,” said Kumar. “CupShup has played a key role in my career graph, and I look forward to adding more to their growth as a company.”
MAM
Edelman elevates Siddharth Panicker to head of Mumbai office
Financial services veteran steps up after nearly 15 years at the firm
MUMBAI: Edelman has elevated Siddharth Panicker to head of its Mumbai office, promoting a long-serving leader who has spent nearly 15 years building the firm’s financial services franchise in India.
Panicker has held a series of senior roles at Edelman, including associate vice president, head – financial services, and VP & head – financial services. In these positions, he led the development of the firm’s financial services practice, advising C-suite clients across investment banking, private equity, NBFCs, fintech, disputes, litigation and life insurance.
The promotion reflects his track record in corporate and financial communications, strategic counsel and leadership, as Mumbai remains a central hub for India’s financial and professional services sectors.
Earlier in his career, Panicker gained industry exposure through internships at Nalco Water, part of Ecolab, and MSL India.
His elevation underlines Edelman’s focus on leadership continuity and deep sector expertise as clients navigate increasingly complex regulatory, reputational and market environments.
