iWorld
Zee5 to exclusively stream Salman Khan’s ‘Antim: The Final Truth’
Mumbai: Zee5 has announced that it will exclusively stream Salman Khan and Aayush Sharma starrer Bollywood film, “Antim: The Final Truth” on 24 December. This film is Khan’s third collaboration with Zee5, after “Kaagaz” and “Radhe: Your Most Wanted Bhai.”
“We at Zee5 are focused on curating and creating good quality content to entertain the audience and bringing their favourite stars to their screens,” said Zee5 India chief business officer Manish Kalra. “It gives us great pleasure to associate with Salman Khan and Salman Khan Films once again after the tremendous success of ‘Kaagaz’ and ‘Radhe’ on Zee5. We are proud to not only present ‘Antim: The Final Truth’ to fans, just before their most loved actor’s birthday. We are eagerly looking forward to the premiere and hope that all Salman Khan fans cherish this birthday gift”.
“The audience gave an overwhelming response to the theatrical release of ‘Antim: The Final Truth’,” said a spokesperson from Salman Khan Films. “We are happy that they can now watch the film at their convenience and post the success of Radhe, what better platform than Zee5 to premiere it.”
“The astounding response to Rahuliya has been overwhelming for the entire team of ‘Antim: The Final Truth’,” said Aayush Sharma. “It was heart-warming to see the response the film received in theatres after a long time, now as the film hits Zee5, we are glad that it would reach a wider audience.”
iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
