MAM
Borosil promises ‘Acha Khana’ with all-new range of OTG
Mumbai: Consumer product brand Borosil Ltd has launched a new ad campaign for its Oven Toaster Griller (OTG) range. The new TVC will be aired on popular channels across the country, in different languages, said the brand.
The TVC, shows two children admiring the OTG at an appliances store with their parents who are looking to purchase the same. The mother is under the impression that with this new OTG by Borosil, their family will be able to bond more as they cook meals together and enjoy themselves as a family thereafter. The entire TVC revolves around the joy and fun of having the OTG as a helpful, worthwhile kitchen appliance.
“We are proud to have our OTG range out there for our consumers. The high quality of our products is what we abide by and the satisfaction of our consumer base pushes us to come out with newer, better appliances,” said Borosil Ltd senior general manager of marketing (consumer products) Barnali Shankar. “Our new TVC highlights the OTG which allows you to make any desired meal and enjoy the best performance, firsthand.”
The OTG range will be available to purchase through Borosil’s e-commerce website, as well as Amazon and Flipkart, said the statement.
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Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
