MAM
Gozoop Group elevates Ahmed Aftab Naqvi to global CEO
Mumbai: Global marketing company Gozoop on Tuesday announced the elevation of co-founder Ahmed Aftab Naqvi as the group’s global CEO, from his current role as CEO of India.
In his new role, Ahmed will now lead operations in the Middle East region while overseeing the India business. He will continue to diversify Gozoop’s service offerings, enable strategic acquisitions and identify new markets to further the group’s international expansion, said the company in a statement.
This announcement comes at a time when Gozoop is on track to consolidate its standing as one of India’s largest independent homegrown global advertising groups. “We are in the midst of a very exciting phase and Ahmed’s understanding of the global advertising and marketing landscape is remarkable, making him a perfect fit to lead our next wave of growth,” stated Gozoop Middle East co-founder and managing director Dushyant Bhatia. “Gozoop Middle East has been significant for the group’s success outside India and will play a critical role going forward. With Gozoop Middle East now under Ahmed’s aegis, we are confident of accelerating growth by diversifying our existing offerings in the region and beyond.”
Under Ahmed’s leadership, Gozoop has won mandates and come up with award-winning work for prestigious brands such as Dell, Taj Hotels, Bisleri, Tata Steel, Saint Gobain, Asian Paints, Kolkata Knight Riders, Mahindra, GNC, Finolex and Viacom18 among others, said the statement.
“Ahmed’s elevation as our Global CEO is well-deserved. His love for all things creative, his diverse expanse of knowledge and his growth-oriented mindset leave me ever confident of Gozoop’s bright future,” said Gozoop Group chairman Rohan Bhansali. “We have built a team of incredible people at Gozoop who will further shine under Ahmed’s leadership.”
Gozoop India currently works with brands such as Dell, Bisleri, Taj Hotels, Saint Gobain, Tata Steel, GNC while Gozoop Middle East’s clientele includes Mashreq UAE, Mashreq Egypt, Emirates Cricket, Oman Cricket, PureGold.
“From scaling global brands to accelerating startups that have become unicorns today, Gozoop has been at the forefront of new-age marketing since 2008 — pioneering trends that have shaped the industry. With a strategic roadmap in place, I look forward to working with the leadership teams in both India and the Middle East as we embark on our next phase of growth,” Ahmed said on his new role.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
