Brands
Mensa Brands acquires leather brand Estalon
Mumbai: Mensa Brands has acquired Kolkata-based leather goods manufacturer and seller – Estalon. The acquisition marks Mensa Brands’ foray into the growing leather goods segment, which holds immense potential in both domestic and international markets.
With the partnership with Mensa, Estalon is poised to grow at five times of the market, with a focus on both increasing presence in existing markets and expansion to new markets, said the statement. “Mensa will harness the power of data-based insights, digital marketing, and its expertise in enhancing operational efficiencies to turbocharge growth,” it added.
“We envision Estalon becoming a leading global leather accessories brand from India with its strong product line and quality leather workmanship,” said Mensa Brands founder and CEO Ananth Narayanan. “The Estalon team has decades of experience in leather manufacturing, and we believe that with Mensa’s complementary skills in technology, operations and brand building, it is poised to achieve a high growth rate of 5X of the market in the next 3-5 years,” he added.
Estalon has largely been a family-owned business with expertise in leather manufacturing. Currently, Estalon sells majorly in the US through Amazon.
“Mensa team’s expertise and enthusiasm will help expand our brand’s footprint and achieve the growth goals we have set together,” stated Estalon founder Mohammed Mobashir. “We are focused on better serving existing customers and reaching new customers, by introducing new products, launching on n
New channels, and fine-tuning the customer experience.”
Mensa partners with digital-first brands operating in different categories, including fashion and apparel, home and garden, beauty and personal care, food, and others. It recently acquired High Star, a denim brand serving fashion-forward and digital-first consumers.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
