MAM
Mindshare onboards Prashant Nandan as digital lead for North & East
Mumbai: GroupM’s flagship agency Mindshare on Wednesday announced the onboarding of Prashant Nandan as digital lead for the North and East region. He will be based out of Gurgaon and will report to Mindshare India senior vice president – North and East Ruchi Mathur and Mindshare South Asia digital head Gopa Menon.
In his new position, Nandan will be responsible for digital strategic direction and leadership within the digital group to deliver the most effective and innovative communications plans. His role will focus on building a high-growth business and driving revenue strategy for Mindshare India, said the statement.
The appointment is key to Mindshare as digital is on the rise and this will help the agency to achieve higher levels of business performance, innovation, and digital solution-led strategies for the clients. “The shape of our business is changing. While we continue to partner with our existing clients in their transformation journeys, we are also seeking new clients from the brand new world,” commented Ruchi Mathur. “Prashant with his experience and passion will play a key role in driving this new, seamless and good growth narrative for us. Extremely excited to have him on board and look forward to getting into 2022 with a bang.”
“Prashant comes with diverse experience in digital marketing, media planning and trading. He will play an important role in driving the digital growth for Mindshare North and East,” said Gopa Menon. “As Mindshare now re-orients its business around the pillars of Acceleration, Outcome and Good Growth, I am looking forward to working with him to shape the continued phase of growth and transformation for our clients.”
Nandan comes with over 13 years of extensive industry experience in multiple strategic roles. Before joining Mindshare, he was associated with dentsu International as VP – digital trading and buying.
“I am incredibly thrilled and happy to be part of the Mindshare family and take it to greater heights with the combination of media, data, commerce and technology,” said Prashant Nandan on his new assignment. “It is critical to map, plan and build the right tools of communication in this ever-evolving digital space for our clients to thrive into the future. I look for to building on Mindshare’s reputation of delivering the best results for its clients.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
