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FoxyMoron bags digital performance media mandate for Schwarzkopf
Mumbai: FoxyMoron, the full-service creative and performance agency under the Zoo Media Network has won the full-funnel digital performance media mandate for Schwarzkopf Professional. Schwarzkopf Professional is a part of the Henkel Group.
FoxyMoron will be managing the brand’s strategic content and design across all social media platforms as well as performance media, said the statement. The business will be handled by the agency’s Mumbai office, it added.
“The beauty category is one of FoxyMoron’s strongest forte’s as we’ve delivered multiple integrated campaigns that have generated positive business impact over the last decade. We look forward to working with the Schwarzkopf Professional group and using our expertise to help them achieve their business objectives,” said FoxyMoron (Zoo Media) national head partnerships and business head – North Prachi Bali.
“In FoxyMoron, we have found an agency that is immensely passionate about the ever-evolving beauty category,” said Henkel Beauty Care India head of marketing Shama Dalal. “Being a content creation powerhouse and having a strong understanding of the high impact and emergent digital marketing trends, we are excited to take our brand to newer heights with this collaboration.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
