MAM
CleverTap onboards Jayant Kshirsagar as SVP of marketing
Mumbai: CleverTap, the user engagement and retention cloud, has announced that Jayant Kshirsagar joined its leadership team in the role of senior vice president of marketing. He will lead the company’s marketing initiatives as it expands into new markets across the globe.
Kshirsagar is a momentum player, with a long track record of launching strategic marketing initiatives that have measurable impacts on business outcomes. His keen understanding of the customers he has served and the challenges they face allows him to envision paths for growth, and to articulate solutions to the market.
“Consumers today show a clear preference for mobile-first consumption,” said Kshirsagar. “It is how they research products, shop and manage every aspect of their daily lives. Consequently, every brand must become mobile-first if they want to remain relevant to the consumer. What’s more, brands face unprecedented pressure to increase user retention, engagement and lifetime value. I look forward to helping CleverTap plan and execute holistic strategies that drive customer connection and grow transactions through valuable and contextual marketing and communications.”
Kshirsagar brings over 25 years of leadership experience at multinational companies, including SAP, Intuit, Wipro, AT&T (Idea Cellular) and, most recently, at the high-growth startup MarketsandMarkets, the company behind the world’s first market intelligence cloud.
“We are delighted to have Jayant join our leadership team and direct the marketing function towards building a robust growth engine for CleverTap,” said chief growth officer Vikrant Chowdhary. “His vast expertise in building communities at scale and increasing market consideration will be pivotal to our growth plans globally.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
