MAM
Intercell-Virtual Mentor Network names Abhishek Verma as CMO
Mumbai: Ed-tech start-up and online mentoring service Intercell – Virtual Mentor Network announced on Wednesday that it has onboarded Abhishek Verma to its leadership team as chief marketing officer. Verma will lead all marketing and PR initiatives and will help build a compelling brand story and drive user growth.
Intercell is backed by marquee HNI investors, including actor Sonu Sood, who has recently invested in the business.
“I am very excited to be joining the Intercell team,” said Abhishek Verma. “I believe Intercell has a great business model and talented management team that uniquely positions it to capitalize on the changing industry. Mentoring services are the need of the hour and I look forward to working with the leadership to craft a narrative for the brand and drive the next phase of growth.”
Verma comes with 21 years of industry experience, has led marketing teams at Star TV, Sony Entertainment Television and Discovery Channel. More recently, he led the P&L of Freemont Digital, a digital agency with luxury hospitality clients like the Taj Group of Hotels. Verma has graduated from New Jersey Institute of Technology, USA and has an MBA from SP Jain School of Global Management.
“We are delighted to have Abhishek join our leadership team and direct the marketing function towards our next phase of growth,” said CEO Arunabh Varma. “His diverse expertise in building brands will be pivotal to our plans.”
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
