MAM
RepIndia appoints Durgesh Tiwari as senior account director-ORM
Mumbai: Independent digital agency RepIndia has announced the appointment of Durgesh Tiwari as a senior account director – ORM. With this strategic appointment, the agency is set to further strengthen its online reputation management and social response management verticals, it said in a statement.
In his new role, Tiwari will be leading a team of 45+ young individuals who are responsible for tracking and analysing consumer sentiment, protecting brand identity on digital, enhancing brand perception and reputation, and handling SEO for reputed clients. Additionally, he will also oversee 24×7 social CRM and will play a leading role in utilising social intelligence and consumer data to optimise the ROI for clients.
“To say that we are thrilled to have Durgesh on board is an understatement. His stellar experience in shaping the reputation of some of the most prestigious brands in the past speaks for itself,” said RepIndia CEO Archit Chenoy. “As we step up to embolden our vision of developing the most strategic and creative ORM team in the country, Durgesh brings the perfect blend of leadership, dynamism, and strategic business sensibility for our cherished clientele.”
Tiwari earlier worked with Innocean Worldwide India (IWI) as group account director for almost three years. He also spent five and a half years at digital agency Interactive Avenues before his stint with Innocean. He is a Maths graduate (BSc) with a post-graduate diploma in management (PGDM).
“In this ever-changing corporate world, the most effective and enduring agencies are built from the heart. The best thing at RepIndia is the culture of innovation and an ROI-driven approach,” commented Durgesh Tiwari on joining the company. “I am very excited to be a part of this young, energetic and talented team that leverages data, innovation, and technology to come up with effective solutions.”
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
