MAM
m/Six names Sahil Sachdeva as national digital head
Mumbai: m/Six, GroupM’s youngest outcome-based agency has announced the appointment of Sahil Sachdeva as the national digital head on Monday. He will be based out of Gurgaon and will report to m/Six India head and senior VP Saket Sinha.
In this role, Sachdeva will be responsible for managing the agency’s national digital services and helping existing and new clients transform their digital processes and marketing strategies as well as achieving ROI-driven marketing outcomes, said the company. He will focus on strategic and innovative solutions, this will include the continued development of integrated and ‘always-on’ digital strategy that cuts across programmatic, paid, social, search and e-commerce, it added.
“Sahil has been a part of the family for a long time now. He brings with him in-depth knowledge and great expertise in the digital field,” said Saket Sinha. “I am confident that Sahil will play a key role and help us elevate our business offerings and deliver the best to our clients in the digital space.”
Sachdeva comes with rich and vast experience in the digital industry and is known to design and deliver strategic direction to digital initiatives for brands like SonyLiv, Emami, Burger king, Revv, Veeba, Harley Davidson, Noise, WhiteHat Jr etc. Over the past 14 years, he has held various roles across planning, programmatic and digital marketing joining the m/Six family in 2017.
“It’s an exciting time for the industry where marketing today is data-driven and digital-first. I look forward to working with brands to explore and co-create cutting-edge & innovative digital media solutions, not only to reach their consumers more efficiently but also to deliver business and brand outcomes,” stated Sahil Sachdeva. “I am grateful and proud to be part of the m/Six family that has given me such an amazing growth opportunity and looking forward to working with the entire team to deliver the best of digital strategies to the clients.”
AD Agencies
Goafest 2026 set for 20–22 May in Goa
South Asia’s marquee advertising festival returns with ABBY Awards powered by One Show and promises bigger conversations on creativity and innovation
GOA: The advertising industry’s annual pilgrimage is locked in. The 19th edition of Goafest will take place in Goa from 20 to 22 May 2026, bringing together the biggest names in advertising, media and marketing for three days of ideas, networking and celebration.
Announced jointly by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), the festival will once again host the ABBY Awards powered by One Show 2026 — widely regarded as the region’s most coveted creative honours — recognising outstanding work across advertising and media.
Launched in 2006, Goafest has evolved into the industry’s marquee gathering, drawing more than 2,000 professionals each year. Beyond the awards, the event has become a forum for big debates, future-facing ideas and the occasional industry soul-searching.
Srinivasan K Swamy, president of the Advertising Agencies Association of India, said the festival remains a crucible for industry thought and collaboration. “Goafest has always been a melting pot of ideas, creativity and camaraderie. We aim to spark new conversations, fresh perspectives and fuel the future of advertising and marketing. It is an occasion for the industry to come together, celebrate excellence and engage in meaningful conversations about the future of our craft.”
Dheeraj Sinha, president of The Advertising Club, underlined the legacy of the ABBY Awards, now in their 57th year. “Goafest has always been synonymous with creativity, collaboration and industry excellence. The ABBY Awards powered by One Club continue to push boundaries and set new creative benchmarks year after year. In its 57th year, the awards continue to raise the bar, and this year’s edition will be even more inspiring, bringing together the brightest minds in the industry.”
For organisers, the festival has grown beyond a calendar event. Jaideep Gandhi, vice president of AAAI and chairman of the Goafest 2026 organising committee and founder of Another Idea, said the property has become a legacy for the industry. “In its 19th year, Goafest is no longer just an event — it is a legacy we are privileged to carry forward. It is a unifying force that brings together the various industry associations across advertising and marketing under one roof. I am deeply grateful to the stalwarts who envisioned this remarkable property, and it is heartening that some of them continue to be actively involved in its journey.”
The organisers promise that the upcoming edition will dial things up a notch. Mohit Joshi, co-chair of the Goafest 2026 organising committee and chief executive officer of Havas Media India, said the festival is gearing up for a bigger, more immersive format. “Over the past 18 editions, Goafest has evolved into a premier platform that celebrates creativity, innovation and the dynamic transformation of our industry. This year Goafest will be more impactful than ever. It will introduce new formats, immersive engagements and high-calibre discussions that have never been done before.”
“With a larger scale, an inspiring line-up of speakers and a focus on cutting-edge ideas,” Joshi added, “Goafest 2026 is set to redefine the way our industry comes together to learn, collaborate and celebrate.”
Co-hosted by the Advertising Agencies Association of India and The Advertising Club, the festival continues to position itself as South Asia’s premier advertising gathering — where ideas collide, creativity gets crowned and the industry takes a long, hard look at where it is headed next.
