MAM
Trell announces ‘Fashion Democrazy Sale’ to celebrate Republic Day
Mumbai: To celebrate the freedom of choice and expression, homegrown lifestyle social commerce platform Trell has announced its ‘Fashion Democrazy Sale’ which offers attractive discounts of up to 70 per cent on all things fashion and lifestyle.
Commencing from 20 January, the sale will enable shoppers to choose product categories on which they want a higher discount by watching more videos within that category. “Users can collectively generate the highest views for any content category on the app to avail higher discounts on the same category on Trell Shop. During the sale, the social commerce platform will provide additional discounts on categories most-watched by Trell users,” said the brand in a statement.
The sale not only offers attractive discounts to users but also celebrates the spirit of democracy that believes in the power of unanimity. “Trell will highlight the diversity of Indian fashion where more than 18 million content creators will showcase their distinct lifestyles in 12 regional languages during these seven days,” the brand further said.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
