MAM
TBO Tek rebrands itself as tbo.com
Mumbai: Global travel distribution platform tbo.com has unveiled its new expression of customer-centric brand name, logo, tagline and brand identity as TBO.com. The customer-centric brand name along with the tagline is now: tbo.com -Travel Simplified.
The company simplifies the business of travel for suppliers such as hotels, airlines, car rentals, transfers, cruises, insurance, rail and others and buyers that include retail buyers such as travel agencies and independent travel advisors (retail buyers). Its enterprise buyers include tour operators, travel management companies, online travel companies, super-apps and loyalty apps (enterprise Buyers, together with retail buyers and buyers).
“We have unveiled a new expression of customer-centric identity to showcase the young feel of the company and the vibrancy of the organisation,” stated tbo.com joint MD Ankush Nijhawan. “We want to leverage an active digital presence in the global travel industry to serve our existing and new customers with industry practices and services.”
tbo.com’s two-sided technology platform enables suppliers and buyers to transact seamlessly with each other. It operates at the nucleus of the global travel and tourism market that stood at $9.2 trillion in 2019, aggregating supply and demand and connecting suppliers to buyers and vice-versa, said the statement.
tbo.com platform allows the large and fragmented base of suppliers to display and market inventory to, and set prices for, the large and fragmented global buyer base. For buyers, the platform is an integrated, multi-currency and multi-lingual one-stop solution that helps them discover and book travel for destinations worldwide, across various travel segments such as leisure, corporate and religious travel, among others.
“We are happy to introduce a new expression of our customer-centric identity which will further help us to establish the brand in the sector and among our peers,” said tbo.com joint MD Gaurav Bhatnagar. “We will supplement this enhanced brand identity by introducing newer technology and services for our customers.”
According to a statement, tbo.com plans to raise funds through an initial public offering aggregating up to Rs 2,100 crore comprising a fresh issue of equity shares (of the face value of one rupee) aggregating up to Rs 900 crore, and an offer for sale (OFS) aggregating up to Rs 1,200 crore.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
