iWorld
‘Akhanda’ becomes most-watched Telugu film on Disney+ Hotstar
Mumbai: OTT streaming service Disney+ Hotstar stated that the film “Akhanda” has garnered the highest viewership and watch time on the platform for a Telugu language title.
“We are overwhelmed by the response for ‘Akhanda,’ which after a strong theatrical performance has proven to be a record-breaker on Disney+ Hotstar too,” said Disney+ Hotstar head content and Disney Star India head HSM entertainment network Gaurav Banerjee. “Audiences have tuned in to watch the movie on launch day in record numbers and viewers’ anticipation and response to the Streaming premiere is unprecedented.”
Directed by Boyapati Srinu, the film features an ensemble cast with actors Nandamuri Balakrishna, Jagapathi Babu, Srikanth, Pragya Jaiswal, Shamna Kasim, Viji Chandrasekha and Subbaraju. “I am thankful to my audience who always stood by me, each time I have tried something new,” said actor Nandamuri Balakrishna. “I have the blessings of Lord Shiva and after such an overwhelming response in the Box office celebrating 50 days, we also did a record-breaking opening on Disney+ Hotstar. I am enjoying this period and happy that many more movie lovers got to watch the movie from anywhere through this.”
The film’s music, which has received accolades for the background score and songs, is provided by SS Taman. The film has also been praised for its top-notch production quality.
“This is my hattrick blockbuster with Natasimham Balakrishna and I am thankful to all my viewers for their appreciation,” said director Boyapati Srinu. “After 50 days of celebration, getting the biggest opening in Disney+ Hotstar is so impressive. Many who couldn’t watch in theatre due to Covid can now watch in Disney+ Hotstar and enjoy an epic extravagance.”
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
