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Kaizzen partners with Teri for World Sustainable Development Summit 2022
Mumbai: Kaizzen, an integrated communication agency, has partnered with The Energy and Resources Institute (Teri), the not-for-profit, policy research organisation, as an outreach partner for World Sustainable Development Summit (WSDS) 2022. WSDS is Teri’s annual flagship event, which will be held from 16-18 February.
Looking at the current planetary crisis which calls for global action, Teri has been holding a series of events for two decades to encourage and promote sustainable development and climate action around the globe, with a special emphasis on developing nations like India. The umbrella theme of this year is ‘Towards a Resilient Planet: Ensuring a Sustainable and Equitable Future.’
“By driving multi-stakeholder conversations, the World Sustainable Development Summit series seeks to play a constructivist role to reinforce commitment towards a more sustainable and equitable world,” said Teri senior fellow, and associate director Dr Shailly Kedi. “The role of media and communications is extremely crucial to strengthen the momentum on sustainable development. Partnering with organizations such as Kaizzen is a step towards effectively amplifying the message.”
The summit will focus on planetary health along with socioeconomic crises that the entire world is grappling with, primarily due to the pandemic. Together with the other countries, the event is aimed at drawing global measures towards sustainable development, environmental stewardship, poverty eradication measures, and health and education, which are crucial in achieving sustainability goals, said the statement. “As an outreach partner, Kaizzen will work along with the Teri communications team to strengthen media and social media outreach for WSDS 2022,” it further said.
“Kaizzen is proud to partner with Teri’s prestigious World Sustainable Development Summit 2022. The age-old, celebrated event brings several countries together to find sustainable solutions towards a healthier planet. I believe that ESG will be a great focus area of the industry and the corporates this year,” said Kaizzen CEO Vineet Handa. “As communications consultants, we have been an advocate of sustainability and therefore we fully resonate with this year’s WSDS theme which is futuristic, progressive, and highly ambitious.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
