MAM
CredAvenue onboards Abhishek Mehrotra as its CHRO
Mumbai: Homegrown debt markets platform CredAvenue has announced the onboarding of Abhishek Mehrotra as chief human resource officer (CHRO).
In this role, Mehrotra will be responsible for leading the company’s human resource function, thereby bolstering CredAvenue’s people culture while cultivating an innovative, growth-driven environment.
“For us, this is a mission-critical role. Our business is all about people. Hence, we have prioritised HR as one of the most critical and core business functions since our initial days of building a people-centred, best-in-class culture,” said CredAvenue founder and CEO Gaurav Kumar. “We are passionate about creating a caring, collaborative, and shared work atmosphere that results in happier employees. While we have been cultivating a diverse, agile, transparent, and enthusiastic work culture, we need to have an HR leader with nuanced understanding and a proven track record of leading our people initiatives to the next phase.”
“Abhishek will channelise our collective goals and individual capabilities by bringing the best global HR practices and innovations to keep CredAvenue a people-first organisation. Through his broad experience, Abhishek will guide us to create a culture where each individual will thrive. Our people are our most valuable asset,” he further said.
Mehrotra has over two decades of experience in human resources, including establishing and improving HR and organisational structures at leading tech, start-up, and telecom companies. He has enabled employee success in high-end R&D, complex managed services, and social media domains across Western and Eastern work cultures with organisations such as IBM, Nokia, Huawei, and Bytedance.
In his last leadership assignment with Bytedance, he scaled the people management function at TikTok in the SEA markets while also guiding the India team through challenging times.
“CredAvenue is one of the rare start-ups that has followed the people-first philosophy from inception, and that was very evident in the founder’s thinking from the very first time we interacted,” commented Abhishek Mehrotra. “I am looking forward to building the people’s organisation of tomorrow and introducing unique practices in learning and development, mental wellness, diversity and inclusion, and upskilling initiatives for enhancing the overall employee experience.”
CredAvenue plans to increase its headcount from 400 to 700 people in the coming fiscal year. It is hiring talent from various tech and management areas at all levels, including freshers, mid-level, and senior-level positions, said the statement.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
