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L&K Saatchi & Saatchi wins integrated creative mandate of Embassy
Mumbai: Real estate company Embassy Group has roped in L&K Saatchi & Saatchi as its creative partner. The agency would begin its partnership with the real estate group by managing the integrated creative mandate for its premium residential portfolio Embassy Springs.
“Embassy Group has continually strived to strengthen our brand association with our consumers by relentlessly pushing the boundaries of quality construction and holistic, well-deliberated amenities,” said Embassy Group president-residential business Reeza Sebastian Karimpanal. “Focusing on introducing services and facilities that are beneficial, valuable and truly connects with our customers, we are pleased to onboard L&K Saatchi & Saatchi. Targeted at a young, aspirational and ever-evolving audience, we are delighted to be working with a partner that strongly understands our future-first philosophy, and who will enable us to establish our new age approach for this segment of homebuyers.”
Founded in 1993, Embassy Group is a real estate conglomerate with a broad portfolio in commercial, residential, retail, hospitality and industrial warehouse sectors for nearly three decades. Its operation spans across Indian and international markets that include Bangalore, Chennai, Pune, Coimbatore, Serbia, and Malaysia.
“We are absolutely thrilled to welcome Embassy on board,” said L&K Saatchi & Saatchi senior vice president Sharon Picardo. “We have a deep understanding of the real estate category and have built numerous brands in this space. It is rare to see a group who adds so much value to the customers’ lives, and we look forward to making a difference to Embassy’s ambitions and partnering them in their success.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
